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MAXIMIZE YOUR MARKETING STRATEGY
By Shelley Lowery
Developing a successful Internet marketing strategy is the key to your online success. Your strategy not only involves your marketing and promotional efforts, but your web site will also play an important role.
You must develop and implement both short-term and long-term marketing strategies to bring a continuous flow of targeted traffic to your web site.
Developing a powerful strategy is a very important part of your success. However, unless your web site is specifically designed to sell, your efforts will be useless. You must look at the entire picture before you begin.
Short term marketing strategies are those that bring you a temporary boost in traffic. Although these techniques are very important to your over-all plan, they are only a temporary traffic source and must not be solely relied upon.
Short-term marketing strategies include:
Purchasing Advertising
This form of short-term marketing includes ezine advertising, banner advertising and classified ads. Although it is important to occasionally purchase advertising, it is short-term and will produce short-term results.
Bulletin Boards
Although sharing your expertise at popular bulletin boards can provide you with a boost in traffic, it is a temporary boost. It will not continue to produce results. Most boards only display a certain number of posts and the rest are archived.
Search Engines
Obtaining a high ranking in the Search Engines is a never-ending battle. You may have a top ten ranking one day and the next day your site may disappear. It is very important to submit your web site to the Search Engines, but trying to keep a top ten ranking is very time consuming -- your efforts may be better spent on more effective marketing techniques.
In order to create a steady stream of targeted traffic to your web site, you must also market for the future. Long-term marketing techniques are those that will continue to produce results even years down the road.
So what are some of these long-term powerful techniques?
Here's a few to get you started:
Opt-in lists
Ask for your visitor's name and email address. In return, provide them with a valuable publication, a free course or some other valuable information. By continuously building your opt-in lists, you're creating a long-term database of potential customers.
Freebies
Give away something of value engraved with your name, business, product or service. Your freebie might be software you've created, a free ebook, or even a free course. The key to creating a long-term marketing freebie is to allow it to be freely distributed. If your freebie is good, it will quickly saturate the Internet and continue to circulate eternally.
Content
Provide the Internet community with free content. Content comes in a variety of forms such as articles, tutorials, tips, reports or whatever you'd like. Allow your content to be freely published in ezines and web sites. Content is a highly sought after commodity and can provide you with a great deal of free exposure for years to come.
A solid Internet marketing plan will include everything from your ad to your thank you and follow-up letters. Each process in your plan must perform a specific task.
1. Your short-term marketing strategies will drive traffic to your web site in intervals. Each time you place an ad, your traffic will increase. After a few days, your traffic will drop off.
2. Your long-term marketing strategies will drive a steady stream
of traffic to your web site. Your traffic will continue to increase
over time.
3. Your ad must draw your potential customer's attention and create curiosity. It must lead them to click through to your web site.
4. Your web site will then take over and provide further information, while leading your potential customer to your order page.
5. Your order page will be packed with all of the benefits your product has to offer and call for action.
6. Your marketing plan will continue to be implemented by closing the sale with a thank you letter.
7. Your final step will be to send follow-up messages in the future to provide good customer service and introduce new products.
A marketing plan is an absolute must. If you have no direction, you'll travel in circles and ultimately never reach your goals.
Plan your work then work your plan. You may be pleasantly surprised with the outcome.
Copyright © 2000, All rights reserved
About the Author:
Shelley Lowery is the Webmistress of Web-Source.net -- Your Guide to Professional Web Site Design & Development. Subscribe to Syndicator Etips for fresh, original articles to assist you in Web Design, Internet Marketing & Ecommerce mailto:[email protected]?subject=subscribe
http://www.web-source.net
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Internet Marketing Strategies -- Three Step Formula -- Part One
By Shelley Lowery
Developing a successful marketing strategy is an essential
part of your online success. In order to succeed, you must
develop and implement a strategic plan that includes all of
the following:
- A great product
- A website specifically designed to sell
- A killer marketing strategy
Each step plays an important role in your overall strategy and must be developed to its fullest potential. If even one step fails, your chances of success will be minimal.
Developing Your Product
Your first step will be to develop a great product. You're probably thinking that's easier said than done, but it's really not. The absolute best product is one that you can develop yourself and deliver over the Internet. With today's technology, there is absolutely no reason why you can't create your own product. The knowledge you have within your own mind is
extremely valuable. Everybody is good at something, has a special talent or some specialized knowledge. Use this knowledge to create a product.
The key to developing a great product is exclusiveness. Your product should be unique and not be in competition with hundreds of other similar products. You must give your potential customers exactly what they want. Develop a high-quality product that fills a void to increase your chance
of success.
Another consideration of great importance is your target market. Keep in mind, the Internet is a global marketplace. Develop a product with a large geographic target and a wide appeal. A great product will fulfill a need or desire and provide instant gratification.
Here are a few of the top sellers:
- Software
- Information
- Private sites
- Internet services
Before you develop your product, do some research -- find out exactly what people want and develop your product accordingly.The most important consideration when developing your product is quality. Your product should not only deliver what you promise, but should go above and beyond the expected and overdeliver. Your customers satisfaction is of the utmost
importance.
Developing Your Website
Once you've developed a great product, your next step will be to develop a great website. Your website must be specifically designed to sell your product.
Everything within your website should have one purpose -- getting your visitor to take action. Words are the most powerful marketing tool you have. The right words will turn your visitors into customers. The wrong words will cause them to click away and never return.
Your words are the entire foundation of your business. Your product, your website and your marketing strategies all depend upon your words. Fancy graphics don't make sales -- words do.
Every word, sentence and headline should have one specific purpose -- to lead your potential customer to your order page. Write your website copy as if you are talking to just one person. Identify a problem and validate that one visitor's need for a solution. Continue to write and explain why your product is the solution to their problem. Tell them exactly what your product will do for them -- why it will solve their problems and how. Pack your copy with benefits and more benefits. Write to persuade -- that's the bottom line.
Developing Your Marketing strategies
Your marketing strategy is the final process of your plan. Your plan must include both short-term and long-term strategies in order to succeed.
Short term marketing strategies are those that bring you a
temporary boost in traffic. Although these techniques are very
important to your over-all plan, they are only a temporary
traffic source and must not be solely relied upon.
Short term marketing strategies include:
Purchasing advertising
Bulletin Boards
Search Engines
Long term marketing strategies are those that bring you a steady stream of targeted traffic over time. These strategies will continue to produce results even years down the road.
Long term marketing strategies include:
Opt-in Lists
Freebies
Content
By creating and implementing a balanced marketing strategy, using both short-term and long-term strategies, you will drive a steady stream of targeted traffic to your website.If you use this simple formula when creating your Internet marketing strategy and excel at all three, you can literally guarantee your success.
Copyright © 2001, all rights reserved About the Author:
Shelley Lowery is the author of Ebook Starter. A complete ebook design kit including over fifty predesigned ebook templates and
ebook covers. http://www.web-source.net/ebookstarter.htm
Shelley invites you to partner with her in her Ebook Starter
affiliate program. Visit: http://www.web-source.net
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Internet Marketing Strategies -- Developing Your Product -- Part Two
By Shelley Lowery
Developing your own product to market on the Internet isn't as difficult as you may think. Today's technology has opened a whole New World of opportunity for even the smallest homebased business owner. The knowledge you have within your own mind is all you'll need to develop a successful product.
Everybody is good at something. You don't have to be a Rocket Scientist in order to create your own product. If that were the case, most of us would fail. Maybe you have a special talent or some specialized knowledge. Use this knowledge to create a product.
Researching
Before you begin developing your product, make sure you've done your homework. Research the market to determine exactly what people want and develop your product accordingly. If your product doesn't have a market, itwon't be successful.
Your product should not only fill a void, but should also be unique. The less competition you have, the better. If you enter a market in which you're competing against hundreds of other products similar to yours, your chance of success will be minimal. Develop a high-quality product that fills a
void and provides people with exactly what they want.
Another consideration of great importance is your product's delivery method. The best form of product delivery on the Internet is automated. Internet users want the product they order as soon as their purchase is complete. This can be accomplished in a number of ways depending upon the type of product. For example, if your product is software or information, it can reside on your server and be instantly downloaded via a link. If your product is a private site, you can provide instant access as soon as your customer's payment has been processed.
Not only does instant product delivery benefit your customer, but it will also benefit you. By completely automating your product's ordering and delivery process, you can spend your time performing more important tasks,such as making more sales.
Brain Storming
The most difficult part of creating your own product is deciding upon the product itself. First of all, you'll need to decide what type of product you would like to develop.
Some of the top Internet sellers include:
- Software
- Information
- Private sites
- Internet services
Once you have determined the type, then you can focus your
attention on the subject matter.If you would like to develop a software program, but aren't
capable of writing it yourself, consider hiring a professional. If you would be interested in developing a desktop software program, simply visit a Search Engine and search for "software developers." If you would like to develop a software that resides on a server, search for "scripting services." Although this type of product will be the most expensive to develop, it can be very profitable.
Information is a big seller on the Internet and is also the most inexpensive to develop. Your information can be in the form of a report, an ebook or even a private site.
Internet users are starving for information, as that is what the Internet is all about. They have a sincere desire to learn and will search for the information they desire. The best form of information is "how-to" information that teaches or informs in regard to a specific subject. Even if the subject is very unique, the Internet is a great market for even the most niche products.
If you'd like to develop a product that is very inexpensive to create and has a great profit margin, then an informational product is your best bet. Most informational products are compiled into a downloadable file better known as an ebook. In order to compile your files into an ebook, you'll need to purchase a compiler. Prices start at around $25. You can
find a complete list of compilers here:
http://www.web-source.net/web/Ebooks/Compilers/
For further information on creating an informational product, you may read the article entitled, "How to Create, Sell and Distribute Your Own Informational Product."
http://www.web-source.net/info_products.htm
Here are a few subjects to give you some ideas:
Recipes, Cookin , Sewing Tips, Gardening , Canning , Makeup and Skin Care ,Weight Loss , Self Improvement , Health and Fitness , Child Development, Teenagers , Romance , Dating ,
Relationships , Divorce, Single Mothers ,Single Fathers ,Teenage Mothers , Teenage Fathers,
Home Decorating, Home Remodeling, Home Maintenance, Plumbing, Carpentry,Small Appliance Repair, Home Buying, Auto Mechanics, Auto Buying, Home Finances, Home Business, Computers,
Internet
Internet services are also very profitable. However, this type
of product requires more of your time. In addition, you must be
an expert in a given field in order to provide a quality service.
Here are a few popular Internet services:
Web/Graphics Design, Copywriting, Software Development, Marketing Consultant, Publicist,
Search Engine Optimization/Submissions
Alternative Products
If you'd rather not develop your own product, you may want to consider selling someone else's product. You can find hundreds of great affiliate programs here:
http://www.associateprograms.com/
If you would be interested in selling some of the top name brand items, the following website will provide you with hundreds of legitimate drop shippers. These companies will allow you to sell their products on your website and even ship them to your customers. (There is a $39.95 per year fee
for this service)
http://www.electronicdartshop.com/dropshipsource.html
Summary
Developing your own product is an essential part of your online success. Take your time and make sure you do your homework before you begin. No matter what product youdevelop, quality is of the utmost importance. Provide yourcustomers with exactly what you promise and more --over-deliver.
If you develop a quality product that fills a void and providesInternet users with exactly what they want, your productwill be a success.
Copyright © 2001, all rights reserved
About the Author:
Shelley Lowery is the author of Ebook Starter. A complete ebook design kit including over fifty predesigned ebook templates and ebook covers. http://www.web-source.net/ebookstarter.htm
Shelley invites you to partner with her in her Ebook Starter
affiliate program. Visit: http://www.web-source.net
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Internet Marketing Strategies -- Designing Your Product's Website -- Part Three
By Shelley Lowery
Designing a website specifically designed to sell your product is an essential part of your success. Everything within your website should have one specific purpose -- getting your visitor to take action.
Creating a professional website specifically designed to sell will take a great deal of time and effort, as there is much more to take into consideration than just the design. You must look a much broader picture and plan each step very carefully.
Every part of your website must be strategically designed, from your overall design to your sales copy; each will play a very important role. Your visitor's first impression will almost instantly determine whether or not you're going to make a sale.
Your website should be simple in design with the navigational links placed at the top, left or right side of the page. It should be designed in standard HTML with no Flash or fancy plug-ins and very few graphics. Unless your graphics specifically pertain to your product or enhance your site, you probably shouldn't include them. Your site should load very quickly and each additional graphic will add additional load time. In addition, there should be no banners or outside links of any kind -- nothing that will distract your visitor's attention.
You must specifically design your website to rank high in the Search Engines. This involves much more than just including META tags. Your design, text, title and image alt tags all play a very important role in determining how your website will rank.
Title - Your "Title" should contain your most important keyword or keyword phrase that you think potential visitors will use when performing a search. Instead of capitalizing the first letter, type it in lowercase, as most people type in all lowercase letters when searching.
Description - Your description should contain your most important keywords and describe yourproduct in detail. You want your potential visitors to know exactly what you're offering. Your description should be less than 200 characters.
Keywords - Select the most appropriate keyword and keyword phrases, in different variations, that you feel your potential visitors will use when performing a search. The
more targeted the better.You can find a variety of tools to assist you in creating an
effective list of keywords here: http://www.jimtools.com/
You can also download a great little freeware program called,GoodKeywords http://www.goodkeywords.com/. This program will assist you in developing a list of targeted keywords for your website. In addition, it also includes a site popularity tool that enables you to check your site's popularity.
Heading tags - Search Engines pay close attention to the text displayed within the "Heading" tags. Place your most important keyword phrase within a "Heading" tag.
Graphic Alt tags - Place a readable sentence containing your keyword phrases within your graphic "Alt" tags.Text - All of your keywords and keyword phrases should appear throughout your text. If any of the keywords you placed within your META tags do not appear within your text, the Search Engines will ignore them. Your keyword phrases should appear at least three times within yourtext, but no more than seven.
Another consideration of great importance is the use of "Tables." If you'd like to set up your website using tables, try to place your "Heading" text above your "Table" code. If this isn't possible, make sure you include your keyword phrases within your top left "Table cell" to assist you in ranking higher in the Search Engines.
One final note, always place your most important information above the fold of your web page. This is the top portion of your web page that is visible when your page is first loaded, without scrolling. This is the most important part of your entire page -- use it wisely.
Your website is your product's storefront and will play a very important roll in determining your success. Take your time and do your homework before you begin. You may be pleasantly surprised with the outcome.
Copyright © 2001, all rights reserved
About the Author:
Shelley Lowery is the author of Ebook Starter. A complete ebook design kit including over fifty predesigned ebook templates and ebook covers.
http://www.web-source.net/ebookstarter.htm
Shelley invites you to partner with her in her Ebook Starter
affiliate program. Visit: http://www.web-source.net
|
"Make Sure Your Web Site Is Right Before You Advertise"
By:: "Kevin Nunley"
Recently a customer spent a pretty hefty sum of money to promote his web site. I knew something was wrong when he contacted me three weeks later saying he hadn't sold a single product.
His site looked good. A professional designer had given it agree at look with slick graphics. Unfortunately, when I went in search of the product he was advertising it took five or six clicks to find it.
Here is what happened to prospects and why the site wasn'tselling anything:
1. The prospect sees the ad.
2. She clicks to the site.
3. She is greeted with a doorway page.
4. When she finds the link at the bottom of the doorway page she is taken to a home page with very little informationon it.
5. If she clicks on the "home" link she gets the doorway page again.
6. If she clicks on the "about us" link she gets the homepage she is already on.
7. One more click and she might find the product page with the item she came looking for.
How many customers will look through page after page to find the product or service you advertised? Not many.Click rates go down dramatically after the first page.Hardly anyone will click three levels deep.
Moral of the story: have your opening web page clearly promote whatever you are advertising. Otherwise, your addollars may be wasted.
o--Kevin's staff of top editors will rewrite, tweak, or add to your website copy to make it sell. Most customers reportsales JUMP after we work their copy over. See
http://DrNunley.com/webcopy.htm Reach Kevin at
mailto:[email protected].
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